When life gives you lemons, as the old proverb goes, make lemonade. Nobody disagrees more than Veronica Start. The Canadian EDM pop artist is more of a chuck-it-back kind of person, and her music is proof. Her soulful electronica is designed to help you battle the powers of resistance and keep you company along the way.  “My person and my art are, essentially, to offer hope for all who suffer,” she explains. “A comforting voice of love that may catch you in a dark moment, so it may deliver you as others did for me.”

Music has always been Veronica's secret weapon, literally. As a teenager, she honed her vocal skills in a clandestine fashion, emulating singers like Ofra Haza, Kate Bush, and Aretha Franklin. Having suffered a childhood of poverty and abuse, music was how she plotted against the demons of her past. By the time she was in her 20s, she began winning karaoke contests. It prompted her to move to Vancouver in the 90s and sing professionally.

There she got involved with the city's first digital studio and began writing her own songs. In 2006 she released her debut EP, Star Mixes, featuring the track "You're a Star." This indie single achieved #11 in the UK's Music Week pop charts, becoming a dance floor hit in Scotland. Later that year she recorded a reworked version of Kate Bush's “Running Up That Hill” with producer Robbie Bronnimann aka Supersaw. And in 2007 she released a single called “Unrequited.” Between the three she's received international airplay and garnered support from popular radio and club DJs like Sasha, Armin Van Buuren, Above & Beyond, and Graham Gold. Her music has also been featured on the Ministry of Sound, Kiss100 & Galaxy FM in the UK, and BPM in the USA.

“My songs have themes of passion, yearning, and questioning the nature of love, of perceptions. It's striking that I never had and currently, don't have a support network for what I do but that's mostly because I like to do things on my own terms, independently.  I operate on pure inspiration and prayer and good advice from people placed before me. I've spent many, many years exploring psychology and spiritual practices to settle my soul, and I hope my future offerings are embued with the love I feel for all.”



Veronica lives in Vancouver, BC, and is a member of the Driftpile Cree Nation in Alberta. She offers a unique & insightful experiential perspective as an intergenerational trauma survivor. These personal challenges propelled her studies in trauma-informed psychology to advance her life, mental health and her vocal career.   

For over 20 years, Veronica supported her artistry as a self-taught Executive Assistant for senior leadership in London, UK & Canada where she gleaned valuable people skills and strategic management expertise. Veronica's extensive experience in the sectors of entertainment, media, government, healthcare and finance have afforded her a structured methodology to deliver an impressively heart-centered and practical program featuring humour and a no-nonsense style. 

"I completely understand what it feels like to be shut down, feeling disempowered to sing or to perform in public; and my goal is to help you understand that -  with the right level of knowledge & encouragement - you CAN sing with soul! You CAN believe in yourself! You CAN develop skills to put yourself on the path of success!"